Inter-Organizational Trust for Business to Business E-Commerce

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  • Publisher: IGI Global
  • Author: Pauline Ratnasingam
  • Publication Date: 2003
  • ISBN 10: 9781931777759

Description:

Internet use for business-to-business e-commerce is expected to grow at spectacular rates. Many experts feel that perceived lack of trust in e-commerce transactions on the Internet has contributed to the slow adoption of e-commerce in the recent past. This book provides an avenue for managers and researchers to explore, examine and describe interorganizational trust relationships in e-commerce participation. With the identification of trust behaviors in business relationships, Inter-Organizational Trust for Business to Business E-Commerce will increase the awareness of e-commerce participants, who can then examine their own and their trading partners’ trust behaviors

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SKU: 9781931777759 Category: Brand:

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