Contemporary Research in E-Marketing, Volume 1

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  • Publisher: IGI Global
  • Author: Sandeep Krishnamurthy
  • Publication Date: 2004
  • ISBN 10: 9781591403722

Description:

E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volume 1 brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.

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SKU: 9781591403722 Category: Brand:

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