Marketing and Consumer Behavior

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Promoting Consumer Engagement Through...

  • Publisher: IGI Global
  • Author: Monika Gupta
From: $54.00 / month with a 14-day free trial
View Details
Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Handbook of Research on the Future of...

  • Publisher: IGI Global
  • Author: Blanca Miguélez-Juan
From: $36.00 / month with a 14-day free trial
View Details
Handbook of Research on the Interplay Between Service Quality and Customer Delight

Handbook of Research on the Interplay...

  • Publisher: IGI Global
  • Author: Sarmistha Sarma
From: $36.00 / month with a 14-day free trial
View Details
Enhancing Customer Engagement Through Location-Based Marketing

Enhancing Customer Engagement Through...

  • Publisher: IGI Global
  • Author: Amandeep Singh
From: $49.00 / month with a 14-day free trial
View Details
Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation

Global Agricultural and Food Marketin...

  • Publisher: IGI Global
  • Author: Aluwani Maiwashe-Tagwi
From: $62.00 / month with a 14-day free trial
View Details
Managing Festivals for Destination Marketing and Branding

Managing Festivals for Destination Ma...

  • Publisher: IGI Global
  • Author: Sharad Kumar Kulshreshtha
From: $31.00 / month with a 14-day free trial
View Details
Cultural Marketing and Metaverse for Consumer Engagement

Cultural Marketing and Metaverse for ...

  • Publisher: IGI Global
  • Author: Amandeep Singh
From: $31.00 / month with a 14-day free trial
View Details
Big Data Marketing Strategies for Superior Customer Experience

Big Data Marketing Strategies for Sup...

  • Publisher: IGI Global
  • Author: Jose Ramon Saura
From: $31.00 / month with a 14-day free trial
View Details
Applications of Neuromarketing in the Metaverse

Applications of Neuromarketing in the...

  • Publisher: IGI Global
  • Author: Monika Gupta
From: $31.00 / month with a 14-day free trial
View Details
Influencer Marketing Applications Within the Metaverse

Influencer Marketing Applications Wit...

  • Publisher: IGI Global
  • Author: Rohit Bansal
From: $32.00 / month with a 14-day free trial
View Details
Global Applications of the Internet of Things in Digital Marketing

Global Applications of the Internet o...

  • Publisher: IGI Global
  • Author: Arshi Naim
From: $36.00 / month with a 14-day free trial
View Details
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Handbook of Research on Achieving Sus...

  • Publisher: IGI Global
  • Author: Iza Gigauri
From: $39.00 / month with a 14-day free trial
View Details
Confronting Security and Privacy Challenges in Digital Marketing

Confronting Security and Privacy Chal...

  • Publisher: IGI Global
  • Author: Paulo Botelho Pires
From: $41.00 / month with a 14-day free trial
View Details
Management and Marketing for Improved Retail Competitiveness and Performance

Management and Marketing for Improved...

  • Publisher: IGI Global
  • Author: José Duarte Santos
From: $52.00 / month with a 14-day free trial
View Details
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Contemporary Approaches of Digital Ma...

  • Publisher: IGI Global
  • Author: Afzal Sayed Munna
From: $34.00 / month with a 14-day free trial
View Details
Social Media and Online Consumer Decision Making in the Fashion Industry

Social Media and Online Consumer Deci...

  • Publisher: IGI Global
  • Author: Theodore Tarnanidis
From: $34.00 / month with a 14-day free trial
View Details
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Influences of Social Media on Consume...

  • Publisher: IGI Global
  • Author: Theodore Tarnanidis
From: $33.00 / month with a 14-day free trial
View Details
The Role of Brands in an Era of Over-Information

The Role of Brands in an Era of Over-...

  • Publisher: IGI Global
  • Author: Ricardo Fontes Correia
From: $32.00 / month with a 14-day free trial
View Details
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Sustainable Marketing, Branding, and ...

  • Publisher: IGI Global
  • Author: Reason Masengu
From: $33.00 / month with a 14-day free trial
View Details
Governmental Power Market-Ing in the VU-CHAOS World

Governmental Power Market-Ing in the ...

  • Publisher: IGI Global
  • Author: Kittisak Wongmahesak
From: $39.00 / month with a 14-day free trial
View Details
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

The Use of Artificial Intelligence in...

  • Publisher: IGI Global
  • Author: Sandrina Teixeira
From: $45.00 / month with a 14-day free trial
View Details
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Effective Digital Marketing for Impro...

  • Publisher: IGI Global
  • Author: Inês Veiga Pereira
From: $34.00 / month with a 14-day free trial
View Details
Modern Healthcare Marketing in the Digital Era

Modern Healthcare Marketing in the Di...

  • Publisher: IGI Global
  • Author: Kakhaber Djakeli
From: $33.00 / month with a 14-day free trial
View Details
Using Influencer Marketing as a Digital Business Strategy

Using Influencer Marketing as a Digit...

  • Publisher: IGI Global
  • Author: Sandrina Teixeira
From: $31.00 / month with a 14-day free trial
View Details
Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Connecting With Consumers Through Eff...

  • Publisher: IGI Global
  • Author: Jorge Remondes
From: $42.00 / month with a 14-day free trial
View Details
Business Drivers in Promoting Digital Detoxification

Business Drivers in Promoting Digital...

  • Publisher: IGI Global
  • Author: Simon Grima
From: $43.00 / month with a 14-day free trial
View Details
Smart and Sustainable Interactive Marketing

Smart and Sustainable Interactive Mar...

  • Publisher: IGI Global
  • Author: Hamid Reza Irani
From: $39.00 / month with a 14-day free trial
View Details
Navigating the Shifting Landscape of Consumer Behavior

Navigating the Shifting Landscape of ...

  • Publisher: IGI Global
  • Author: Fatih Sahin
From: $61.00 / month with a 14-day free trial
View Details
Contemporary Trends in Innovative Marketing Strategies

Contemporary Trends in Innovative Mar...

  • Publisher: IGI Global
  • Author: Belem Barbosa
From: $39.00 / month with a 14-day free trial
View Details
AI Impacts in Digital Consumer Behavior

AI Impacts in Digital Consumer Behavior

  • Publisher: IGI Global
  • Author: Thomas Heinrich Musiolik
From: $37.00 / month with a 14-day free trial
View Details