Marketing and Consumer Behavior

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Emotional, Sensory, and Social Dimens...

  • Publisher: IGI Global
  • Author: Ana Maria Soares
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Destination Management and Marketing: Breakthroughs in Research and Practice

Destination Management and Marketing:...

  • Publisher: IGI Global
  • Author: Information Resources Management Association
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Digital Marketing Strategies and Models for Competitive Business

Digital Marketing Strategies and Mode...

  • Publisher: IGI Global
  • Author: Filipe Mota Pinto
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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Anthropological Approaches to Underst...

  • Publisher: IGI Global
  • Author: Valentina Chkoniya
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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Handbook of Research on Transmedia St...

  • Publisher: IGI Global
  • Author: Víctor Hernández-Santaolalla
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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Analyzing the Strategic Role of Neuro...

  • Publisher: IGI Global
  • Author: Dincer Atli
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Handbook of Research on Technology Applications for Effective Customer Engagement

Handbook of Research on Technology Ap...

  • Publisher: IGI Global
  • Author: Norazah Mohd Suki
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Handbook of Research on Applied AI for International Business and Marketing Applications

Handbook of Research on Applied AI fo...

  • Publisher: IGI Global
  • Author: Bryan Christiansen
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Innovations in Digital Branding and Content Marketing

Innovations in Digital Branding and C...

  • Publisher: IGI Global
  • Author: Subhankar Das
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Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship ...

  • Publisher: IGI Global
  • Author: Paula Rodrigues
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Impact of ICTs on Event Management and Marketing

Impact of ICTs on Event Management an...

  • Publisher: IGI Global
  • Author: Kemal Birdir
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New Techniques for Brand Management in the Healthcare Sector

New Techniques for Brand Management i...

  • Publisher: IGI Global
  • Author: Ana Pinto Borges
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Insights, Innovation, and Analytics for Optimal Customer Engagement

Insights, Innovation, and Analytics f...

  • Publisher: IGI Global
  • Author: Samala Nagaraj
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Developing Successful Global Strategies for Marketing Luxury Brands

Developing Successful Global Strategi...

  • Publisher: IGI Global
  • Author: Fabrizio Mosca
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Big Data Analytics for Improved Accur...

  • Publisher: IGI Global
  • Author: Amandeep Singh
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Handbook of Research on Future Policies and Strategies for Nation Branding

Handbook of Research on Future Polici...

  • Publisher: IGI Global
  • Author: Victoria Pistikou
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Advanced Digital Marketing Strategies in a Data-Driven Era

Advanced Digital Marketing Strategies...

  • Publisher: IGI Global
  • Author: Jose Ramon Saura
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Blockchain Technology and Applications for Digital Marketing

Blockchain Technology and Application...

  • Publisher: IGI Global
  • Author: Rohit Bansal
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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Handbook of Research on IoT, Digital ...

  • Publisher: IGI Global
  • Author: Hatem El-Gohary
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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Management and Marketing for Improved...

  • Publisher: IGI Global
  • Author: José Duarte Santos
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Adoption and Implementation of AI in Customer Relationship Management

Adoption and Implementation of AI in ...

  • Publisher: IGI Global
  • Author: Surabhi Singh
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Research Anthology on Social Media Advertising and Building Consumer Relationships

Research Anthology on Social Media Ad...

  • Publisher: IGI Global
  • Author: Information Resources Management Association
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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Critical Perspectives on Diversity, E...

  • Publisher: IGI Global
  • Author: Ayantunji Gbadamosi
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Applying Metalytics to Measure Customer Experience in the Metaverse

Applying Metalytics to Measure Custom...

  • Publisher: IGI Global
  • Author: Devesh Bathla
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Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Handbook of Research on Interdiscipli...

  • Publisher: IGI Global
  • Author: Gökhan Akel
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Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Developing Relationships, Personaliza...

  • Publisher: IGI Global
  • Author: Jasmine Kaur
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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Handbook of Research on Consumer Beha...

  • Publisher: IGI Global
  • Author: Pantea Keikhosrokiani
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Handbook of Research on Global Perspectives on International Advertising

Handbook of Research on Global Perspe...

  • Publisher: IGI Global
  • Author: Ipek Krom
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Promoting Organizational Performance Through 5G and Agile Marketing

Promoting Organizational Performance ...

  • Publisher: IGI Global
  • Author: José Duarte Santos
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Marketing and Advertising in the Online-to-Offline (O2O) World

Marketing and Advertising in the Onli...

  • Publisher: IGI Global
  • Author: Hesham Osama Dinana
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