Marketing and Consumer Behavior

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Handbook of Research on Leveraging Co...

  • Publisher: IGI Global
  • Author: Norazah Mohd Suki
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Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations

Analyzing Children’s Consumptio...

  • Publisher: IGI Global
  • Author: Jony Haryanto
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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Handbook of Research on Intelligent T...

  • Publisher: IGI Global
  • Author: Anil Kumar
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Strategic Uses of Social Media for Improved Customer Retention

Strategic Uses of Social Media for Im...

  • Publisher: IGI Global
  • Author: Wafaa Al-Rabayah
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Promotional Strategies and New Service Opportunities in Emerging Economies

Promotional Strategies and New Servic...

  • Publisher: IGI Global
  • Author: Vipin Nadda
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Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, M...

  • Publisher: IGI Global
  • Author: Information Resources Management Association
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Green Marketing and Environmental Responsibility in Modern Corporations

Green Marketing and Environmental Res...

  • Publisher: IGI Global
  • Author: Thangasamy Esakki
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Socio-Economic Perspectives on Consum...

  • Publisher: IGI Global
  • Author: Hans Ruediger Kaufmann
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Narrative Advertising Models and Conceptualization in the Digital Age

Narrative Advertising Models and Conc...

  • Publisher: IGI Global
  • Author: Recep Yılmaz
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Strategic Marketing Management and Tactics in the Service Industry

Strategic Marketing Management and Ta...

  • Publisher: IGI Global
  • Author: Tulika Sood
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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

Encouraging Participative Consumerism...

  • Publisher: IGI Global
  • Author: Hans Ruediger Kaufmann
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Driving Traffic and Customer Activity Through Affiliate Marketing

Driving Traffic and Customer Activity...

  • Publisher: IGI Global
  • Author: Surabhi Singh
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Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Building Brand Equity and Consumer Tr...

  • Publisher: IGI Global
  • Author: Elena Veselinova
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Driving Customer Appeal Through the Use of Emotional Branding

Driving Customer Appeal Through the U...

  • Publisher: IGI Global
  • Author: Ruchi Garg
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Exploring the Rise of Fandom in Contemporary Consumer Culture

Exploring the Rise of Fandom in Conte...

  • Publisher: IGI Global
  • Author: Cheng Lu Wang
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Digital Marketing Strategies for Fashion and Luxury Brands

Digital Marketing Strategies for Fash...

  • Publisher: IGI Global
  • Author: Wilson Ozuem
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Driving Green Consumerism Through Strategic Sustainability Marketing

Driving Green Consumerism Through Str...

  • Publisher: IGI Global
  • Author: Farzana Quoquab
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Multi-Platform Advertising Strategies in the Global Marketplace

Multi-Platform Advertising Strategies...

  • Publisher: IGI Global
  • Author: Kenneth C. C. Yang
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

Neuromarketing and Big Data Analytics...

  • Publisher: IGI Global
  • Author: Joana Coutinho de Sousa
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Holistic Approaches to Brand Culture and Communication Across Industries

Holistic Approaches to Brand Culture ...

  • Publisher: IGI Global
  • Author: Sabyasachi Dasgupta
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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engage...

  • Publisher: IGI Global
  • Author: Information Resources Management Association
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Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Building Brand Identity in the Age of...

  • Publisher: IGI Global
  • Author: Amir Ekhlassi
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Analyzing Attachment and Consumers’ Emotions: Emerging Research and Opportunities

Analyzing Attachment and Consumers&#8...

  • Publisher: IGI Global
  • Author: Giuseppe Pedeliento
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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Handbook of Research on Social Market...

  • Publisher: IGI Global
  • Author: Diana Bogueva
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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Sports Media, Marketing, and Manageme...

  • Publisher: IGI Global
  • Author: Information Resources Management Association
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Diverse Methods in Customer Relationship Marketing and Management

Diverse Methods in Customer Relations...

  • Publisher: IGI Global
  • Author: In Lee
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Marketing Techniques for Financial Inclusion and Development

Marketing Techniques for Financial In...

  • Publisher: IGI Global
  • Author: Dhiraj Jain
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Optimizing Millennial Consumer Engagement With Mood Analysis

Optimizing Millennial Consumer Engage...

  • Publisher: IGI Global
  • Author: Sabyasachi Dasgupta
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Smart Marketing With the Internet of Things

Smart Marketing With the Internet of ...

  • Publisher: IGI Global
  • Author: Dora Simões
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Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Corporate Social Responsibility and S...

  • Publisher: IGI Global
  • Author: Carlton Brown
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