Marketing and Consumer Behavior

Strategies in Sports Marketing: Technologies and Emerging Trends

Strategies in Sports Marketing: Techn...

  • Publisher: IGI Global
  • Author: Manuel Alonso Dos Santos
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Brand Management in Emerging Markets: Theories and Practices

Brand Management in Emerging Markets:...

  • Publisher: IGI Global
  • Author: Cheng Lu Wang
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Handbook of Research on Retailer-Consumer Relationship Development

Handbook of Research on Retailer-Cons...

  • Publisher: IGI Global
  • Author: Fabio Musso
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Handbook of Research on Effective Marketing in Contemporary Globalism

Handbook of Research on Effective Mar...

  • Publisher: IGI Global
  • Author: Bryan Christiansen
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Strategic Marketing in Fragile Economic Conditions

Strategic Marketing in Fragile Econom...

  • Publisher: IGI Global
  • Author: Irene Samanta
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Market Research Methodologies: Multi-Method and Qualitative Approaches

Market Research Methodologies: Multi-...

  • Publisher: IGI Global
  • Author: Amandeep Takhar-Lail
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Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Managing and ...

  • Publisher: IGI Global
  • Author: Hans-Ruediger Kaufmann
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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Computer-Mediated Marketing Strategie...

  • Publisher: IGI Global
  • Author: Gordon Bowen
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Cases on Branding Strategies and Product Development: Successes and Pitfalls

Cases on Branding Strategies and Prod...

  • Publisher: IGI Global
  • Author: Sarmistha Sarma
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Understanding Consumer Behavior and Consumption Experience

Understanding Consumer Behavior and C...

  • Publisher: IGI Global
  • Author: Rajagopal
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Emerging Trends and Innovation in Sports Marketing and Management in Asia

Emerging Trends and Innovation in Spo...

  • Publisher: IGI Global
  • Author: Ho Keat Leng
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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Conc...

  • Publisher: IGI Global
  • Author: Information Resources Management Association
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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Islamic Perspectives on Marketing and...

  • Publisher: IGI Global
  • Author: Bikramjit Rishi
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Customer Relationship Management Strategies in the Digital Era

Customer Relationship Management Stra...

  • Publisher: IGI Global
  • Author: Süphan Nasır
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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Adv...

  • Publisher: IGI Global
  • Author: Nurdan Öncel Taşkıran
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Handbook of Research on Integrating Social Media into Strategic Marketing

Handbook of Research on Integrating S...

  • Publisher: IGI Global
  • Author: Nick Hajli
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Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Analyzing the Cultural Diversity of C...

  • Publisher: IGI Global
  • Author: Juan Miguel Alcántara-Pilar
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Engaging Consumers through Branded Entertainment and Convergent Media

Engaging Consumers through Branded En...

  • Publisher: IGI Global
  • Author: Jose Marti Parreno
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Maximizing Commerce and Marketing Strategies through Micro-Blogging

Maximizing Commerce and Marketing Str...

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  • Author: Janée N. Burkhalter
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Strategic Customer Relationship Management in the Age of Social Media

Strategic Customer Relationship Manag...

  • Publisher: IGI Global
  • Author: Amir Khanlari
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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Capturing, Analyzing, and Managing Wo...

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  • Author: Sumangla Rathore
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Trends and Innovations in Marketing Information Systems

Trends and Innovations in Marketing I...

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  • Author: Theodosios Tsiakis
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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Fuzzy Optimization and Multi-Criteria...

  • Publisher: IGI Global
  • Author: Anil Kumar
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Product Innovation through Knowledge Management and Social Media Strategies

Product Innovation through Knowledge ...

  • Publisher: IGI Global
  • Author: Alok Kumar Goel
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Competitive Social Media Marketing Strategies

Competitive Social Media Marketing St...

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  • Author: Wilson Ozuem
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Handbook of Research on Promotional S...

  • Publisher: IGI Global
  • Author: Upendra Singh Panwar
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Global Marketing Strategies for the Promotion of Luxury Goods

Global Marketing Strategies for the P...

  • Publisher: IGI Global
  • Author: Fabrizio Mosca
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Managing Public Relations and Brand Image through Social Media

Managing Public Relations and Brand I...

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  • Author: Anurag Singh
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Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Handbook of Research on Consumerism a...

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  • Author: Ayantunji Gbadamosi
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Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Handbook of Research on Strategic Ret...

  • Publisher: IGI Global
  • Author: Mónica Gómez-Suárez
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