Marketing and Consumer Behavior

Internet Marketing Research: Theory and Practice

Internet Marketing Research: Theory a...

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  • Author: Ook Lee
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Contemporary Research in E-Marketing, Volume 1

Contemporary Research in E-Marketing,...

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  • Author: Sandeep Krishnamurthy
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Advances in Electronic Marketing

Advances in Electronic Marketing

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  • Author: Irvine Clarke III
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Contemporary Research in E-Marketing, Volume 2

Contemporary Research in E-Marketing,...

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Customer Knowledge Management: People, Processes, and Technology

Customer Knowledge Management: People...

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  • Author: Minwir Al-Shammari
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Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Market...

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Mobilized Marketing and the Consumer: Technological Developments and Challenges

Mobilized Marketing and the Consumer:...

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  • Author: Gonca Telli Yamamoto
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Online Multimedia Advertising: Techniques and Technologies

Online Multimedia Advertising: Techni...

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Advanced Technologies Management for Retailing: Frameworks and Cases

Advanced Technologies Management for ...

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  • Author: Eleonora Pantano
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Cases on Innovations in Educational Marketing: Transnational and Technological Strategies

Cases on Innovations in Educational M...

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  • Author: Purnendu Tripathi
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Customer-Centric Knowledge Management: Concepts and Applications

Customer-Centric Knowledge Management...

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  • Author: Minwir Al-Shammari
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Branding and Sustainable Competitive Advantage: Building Virtual Presence

Branding and Sustainable Competitive ...

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  • Author: Avinash Kapoor
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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

Fuzzy Methods for Customer Relationsh...

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  • Author: Andreas Meier
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Online Advertising and Promotion: Modern Technologies for Marketing

Online Advertising and Promotion: Mod...

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  • Author: Payam Hanafizadeh
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E-Marketing: Concepts, Methodologies, Tools, and Applications

E-Marketing: Concepts, Methodologies,...

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  • Author: Information Resources Management Association
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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Transdisciplinary Marketing Concepts ...

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  • Author: Hatem El-Gohary
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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies...

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  • Author: Hans-Ruediger Kaufmann
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Consumption Culture in Europe: Insight into the Beverage Industry

Consumption Culture in Europe: Insigh...

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  • Author: Carmen R. Santos
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E-Marketing in Developed and Developing Countries: Emerging Practices

E-Marketing in Developed and Developi...

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  • Author: Hatem El-Gohary
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Marketing Decision Making and the Management of Pricing: Successful Business Tools

Marketing Decision Making and the Man...

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  • Author: Dr. Rajagopal
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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

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Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Organizations and Social Networking: ...

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  • Author: Eldon Y. Li
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Cases on Consumer-Centric Marketing Management

Cases on Consumer-Centric Marketing M...

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Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Internet Mercenaries and Viral Market...

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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Dynamics of Competitive Advantage and...

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Innovations in Services Marketing and Management: Strategies for Emerging Economies

Innovations in Services Marketing and...

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Transcultural Marketing for Incremental and Radical Innovation

Transcultural Marketing for Increment...

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  • Author: Bryan Christiansen
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Marketing in the Cyber Era: Strategies and Emerging Trends

Marketing in the Cyber Era: Strategie...

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  • Author: Ali Ghorbani
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Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Handbook of Research on Management of...

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Handbook of Research on Consumerism i...

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