Additional information
| Duration | 1 Month, 6 Months, 12 Months |
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From: $12.00 / month with a 14-day free trial
This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what’s really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods.Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon.
| Duration | 1 Month, 6 Months, 12 Months |
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