Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

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  • Publisher: IGI Global
  • Author: Hans-Ruediger Kaufmann
  • Publication Date: 2012
  • ISBN 10: 9781466625242

Description:

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies.Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.

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